Prepare

• Camera - any decent phone camera will work.
• Shoot horizontal. Use a selfie stick, stack books, or have someone shoot for you. Leave a little “white space” on the right or left to allow an editor to add a logo or text.
• Have good natural lighting.
• Show your products and wear your logo shirt!

The 20 Second Message

• Take time to write up your pitch and cover these four areas. Practice reading it out loud and revise the content to get it to 20 seconds.
• Greeting. I’m (name) maker of (brand)
• Product. What makes this product different
• Why your product/brand or your mission
• Call to action

Delivery

• Project a strong but conversational voice. Reduce background noise.
• Smile and have fun! Think of all the great bloopers you’re making!
• Practice. Several times.
• Shoot an extra few seconds at the beginning and the end with just you smiling. This allows a smooth transition and edits.

Watch Out For:

• Poor lighting
• Messy background
• Low voice or background noise
• Shooting too close or too far
• Slouching,  not smiling, glare from glasses
• Not showing or speaking about the product

Pitch Video Example: